This campaign raises awareness for plogging—a sustainable activity that combines jogging with litter collection. Since plogging is still unfamiliar to many, the logo design clearly communicates its purpose. The color palette blends urban and natural tones, mirroring Hong Kong’s dynamic cityscapes and landscapes. Playful, bubbly graphics and brand assets create an approachable, inclusive feel, reflecting the Green Hour Foundation’s core values of community and environmental action.